Why is it costing me more to go pick & pay than to stay with my current TV bundle?

The goal of the new CRTC rules is to give Canadians choices. If you watch TV across a wide variety of channels, it may be better to stick with your current bundle. The cost of each channel is up to the provider because it encourages them to keep prices as low as possible so that you’ll stick with them over a competitor. Pick & Pay is especially attractive to people who are looking for a basic package plus a few individual channels.

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