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Broadcasting Decision CRTC 2006-506
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Ottawa, 13 September 2006
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Bluewater TV Cable Ltd.
Province of Ontario
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Application 2005-1573-6
Public Hearing in Edmonton, Alberta
19 June 2006
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Video-on-demand service
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In this decision, the Commission approves an application by Bluewater TV Cable Ltd. for a broadcasting licence to operate a regional video-on-demand service largely composed of feature films.
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The application
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1.
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The Commission received an application by Bluewater TV Cable Ltd. (Bluewater) for a broadcasting licence to operate a regional video-on-demand (VOD) programming undertaking to serve the province of Ontario.
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2.
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The proposed VOD service would consist primarily of feature films, although Bluewater indicated that other types of programming would also be made available. Additional programming would include, but would not be limited to, action, drama, sports, animation and adult programming. While programming would be predominantly in the English language, the applicant indicated that approximately 5% of all programming offered would be French-language programming.
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3.
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The Commission did not receive any interventions in connection with this application.
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Commission's analysis and determinations
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4.
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Based on its examination of this application, the Commission is satisfied that this application is in conformity with the licensing framework for VOD services as set out in Licensing of New Video-on-demand Programming Undertakings - Introduction to Decisions CRTC 97-283 to 97-287, Public Notice CRTC 1997-83, 2 July 1997 and Introductory statement to Decisions CRTC 2000-733 to 2000-738; Licensing of new video-on-demand and pay-per-view services, Public Notice CRTC 2000-172, 14 December 2000 (Public Notice 2000-172).
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5.
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Accordingly, the Commission approves the application by Bluewater TV Cable Ltd for a broadcasting licence to operate a regional VOD programming undertaking to serve the province of Ontario.
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6.
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The undertaking will be subject to the conditions of licence that are generally applicable to all VOD undertakings, including those relating to Canadian content and expenditures on Canadian programming.
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7.
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The licence will expire 31 August 2013, and will be subject to the conditions specified therein and to the conditions set out in the appendix to this decision.
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Closed captioning
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8.
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The Commission is committed to improving service to viewers who are deaf or hard of hearing, and has consistently encouraged broadcasters to increase the amount of closed captioned programming that they provide. It is the Commission's current practice to require licensees of VOD services to provide closed captioning for a minimum of 90% of all titles offered by no later than the beginning of the sixth year of the licence term.
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9.
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Bluewater stated that it would ensure that 25% of all English- and French-language titles in its inventory are closed captioned beginning in the first year of operation. That amount would increase to 50% in the second year and would subsequently increase to 80% in the fifth year of operation. The applicant also committed to close caption 90% of all programming by the beginning of the sixth year of the licence term. A condition of licence to this effect is set out in the appendix to this decision.
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French-language programming
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10.
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As noted above, Bluewater indicated that approximately 5% of all programming offered would be French-language programming. In Public Notice 2000-172, the Commission underscored the importance that it places on subscribers being able to select programming in the official language of their choice. Accordingly, as part of its licensing framework for VOD services, the Commission stated that it would expect, to the maximum extent possible, that each VOD service would make its program offering available to customers in both official languages and expected that licensees would adhere to their commitments with respect to French-language programming. The Commission reiterates these expectations and confirms their applicability to Bluewater's proposed VOD service.
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Programming packages
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11.
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In accordance with its policy set out in Public Notice 2000-172, the Commission expects the applicant to limit to one week the total period during which the programming in programming packages may be viewed.
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Adult programming
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12.
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In Industry code on programming standards and practices governing pay, pay-per-view and video-on-demand services, Broadcasting Public Notice CRTC 2003-10, 6 March 2003 (Public Notice 2003-10; Industry code of programming standards), the Commission approved and announced a new code in order to more effectively address the broadcast on adult programming on pay, PPV and VOD services.
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13.
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The Commission notes that Bluewater included a copy of its internal policy on adult programming as part of its licence application, as contemplated in Public Notice 2003-10.
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14.
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The Commission expects the applicant to adhere to its internal policy on adult programming. Further, the Commission is imposing a condition of licence, as set out in the appendix to this decision, requiring the applicant to abide by the Industry code of programming standards.
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Cultural diversity
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15.
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The Commission expects the applicant to endeavour, through its programming and employment opportunities, to reflect the presence in Canada of ethnocultural minorities, Aboriginal peoples, and persons with disabilities. The Commission further expects the applicant to ensure that the on-screen portrayal of such groups is accurate, fair and non-stereotypical.
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Service to persons who are blind or whose vision is impaired
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16.
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The Commission is committed to improving the accessibility of television programming for persons with visual impairments through the provision of audio description and video description (also known as described video). Bluewater indicated that it would select as much content as possible with described video though it did not commit to a minimum percentage of described titles over the licence term. The Commission expects Bluewater to provide an audio description of all programming that provides textual or graphic information, including programming broadcast on the barker channel. The Commission also expects Bluewater to acquire and make available described versions of programming, where possible, and to ensure that its customer service responds to the needs of visually impaired customers.
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Issuance of the licence
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17.
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The licence for this undertaking will be issued once the applicant has informed the Commission in writing that it is prepared to commence operations. The undertaking must be operational at the earliest possible date and, in any event, no later than 24 months from the date of this decision, unless a request for an extension of time is approved by the Commission before 13 September 2008. In order to ensure that such a request is processed in a timely manner, it should be submitted at least 60 days before that date.
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Employment equity
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18.
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In accordance with Implementation of an employment equity policy, Public Notice CRTC 1992-59, 1 September 1992, the Commission encourages the applicant to consider employment equity issues in its hiring practices and in all other aspects of its management of human resources.
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Secretary General
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This decision is to be appended to the licence. It is available in alternative format upon request, and may also be examined in PDF format or in HTML at the following Internet site: www.crtc.gc.ca
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