ARCHIVED - Broadcasting Public Notice CRTC 2004-26
This page has been archived on the Web
Information identified as archived on the Web is for reference, research or recordkeeping purposes. Archived Decisions, Notices and Orders (DNOs) remain in effect except to the extent they are amended or reversed by the Commission, a court, or the government. The text of archived information has not been altered or updated after the date of archiving. Changes to DNOs are published as “dashes” to the original DNO number. Web pages that are archived on the Web are not subject to the Government of Canada Web Standards. As per the Communications Policy of the Government of Canada, you can request alternate formats by contacting us.
|
|
Broadcasting Public Notice CRTC 2004-26 |
|
| Ottawa, 23 April 2004 | ||
|
The Commission has received the following application: |
||
|
DEADLINE FOR INTERVENTION |
||
|
Across Canada Application No. 2003-1914-6 |
||
| Application by TV5 Québec Canada to amend the licence of the specialty programming undertaking known as TV5. | ||
|
The licensee requests an amendment to its condition of licence no. 4, set out in Broadcasting Decision CRTC 2003-77, relating to the broadcasting of advertising material, which reads: |
||
|
The licensee shall not distribute any advertising material other than a maximum of 3 minutes during each clock hour of national sponsorship or institutional advertising, and material promoting the service or one of its programs. |
||
|
Sponsorship advertising is not permitted in newscasts. Sponsorship messages shall only be placed at the beginning and/or end of programs. All sponsored programs must clearly identify the name of the sponsor. |
||
|
Institutional advertising messages shall have no connection in terms of content with sponsored programs. Institutional advertising messages shall be permitted to interrupt only those programs that last at least two hours and have one or more natural breaks, such as an intermission in a play or concert. Institutional advertising is not permitted on behalf of companies whose primary products are drugs, alcoholic beverages or tobacco products. |
||
| For the purpose of this condition, the following definitions apply: | ||
|
(i) Sponsorship advertising: Sponsorship advertising consists in the visual presentation, in exchange for a direct or indirect financial contribution to the program, of the name and distinctive signs or symbols of a firm, along with a sound accompaniment of the following type: |
||
|
"This program has been made (was made) possible through the co-operation of (name of company)"; or "This program has been made (was made) possible through the co-operation of (name of company), maker of (product)"; or "This program has been (was) presented to you by (name of product)." |
||
|
Sponsorship advertising does not include the promotion of the features of the goods and services produced and/or offered by the sponsoring firm. |
||
|
(ii) Institutional advertising: Institutional advertising consists of an identification of the advertiser by name, corporate logo or distinguishing visual or sound symbol. While the accompanying text may include a musical background or an institutional slogan, institutional advertising does not include promotion of the range of products or services offered or the use of such products or services. |
||
| TV5 states that its subscription revenues, are stagnant and is seeking new revenue sources, and is of the view that advertising revenues are the best solution. Accordingly, TV5 is now seeking approval to replace it with the following condition of licence: | ||
|
(a) The licensee shall not distribute more than 12 minutes of advertising material during each clock hour. |
||
|
(b) Where a program occupies time in two or more consecutive clock hours, the licensee may exceed the maximum number of minutes of advertising material allowed in those clock hours if the average number of minutes of advertising material in the clock hours occupied by the program does not exceed the maximum number of minutes that would otherwise be allowed per clock hour. |
||
|
(c) For the purpose of this condition, advertising material does not include a promotion for a Canadian program to be broadcast by the licensee notwithstanding that a sponsor is identified in the title of the program or is identified as a sponsor of that program, where the identification is limited to the name of the sponsor only and does not include a description or representation of the products or services or any attributes of the sponsor's products or services. |
||
|
(d) The licensee shall not distribute commercial messages during any program that has as its target audience children up to 5 years of age. |
||
|
(e) The licensee shall not distribute any advertising material other than national advertising. |
||
|
Licensee's address: 1755 René-Lévesque boulevard East Room 101 Montréal, Quebec H2K 4P6 Fax: (514) 522-3277 |
||
|
Examination of application: At the licensee's address |
||
|
[Intervention/comments form] |
||
|
PUBLIC PARTICIPATION |
||
|
DEADLINE FOR INTERVENTION |
||
|
28 May 2004 |
||
| The intervention must be received by the CRTC and by the applicant ON OR BEFORE the above-mentioned date. The Commission cannot be held responsible for postal delays. | ||
| Your intervention will be considered by the Commission, and will form part of the public record of the proceeding without further notification to you, provided the procedure set out below has been followed. You will be contacted only if your submission raises procedural questions. | ||
| Submit your written intervention to the Secretary General of the Commission in ONLY ONE of the following formats: | ||
|
by using the link to the intervention/Comment form located below the description of each application within this public notice. |
||
|
OR |
||
|
by electronic mail to |
||
|
OR |
||
|
by mail at |
||
|
OR |
||
|
by fax to the |
||
| A true copy MUST be sent to the applicant and proof that this has been done must accompany the intervention sent to the Commission. | ||
| Where the intervention is filed by electronic means, the line ***End of document*** should be entered following the last paragraph of the document, as an indication that the document has not been damaged during electronic transmission. | ||
| Each paragraph of the document should be numbered. | ||
| Your intervention should clearly identify the application and indicate whether you support or oppose the application, or if you propose changes to it, include the facts and grounds for your proposal. | ||
|
Important All information submitted, including your email address, name and any other personal information as provided, will be posted on the Commission's web site. Documents received in electronic format will be posted on the Commission's web site exactly as you send them, and in the official language and format in which they are received. Documents not received electronically will be available in .pdf format. |
||
| EXAMINATION OF DOCUMENTS | ||
| An electronic version of applications is available from the Commission's web site by selecting the application number within this notice. | ||
| A list of all interventions/comments will also be available on the Commission's web site. An electronic version of all interventions/comments submitted will be accessible from this list. To access the list, select "Lists of interventions/comments" under "Public Proceedings" from the Commission's web site. | ||
| Documents are also available during normal office hours at the local address provided in this notice and at the Commission offices and documentation centres directly involved with these applications or, upon request, within 2 working days, at any other CRTC offices and documentation centres. | ||
|
Central Building Les Terrasses de la Chaudière 1 Promenade du Portage, Room 206 Gatineau, Quebec K1A 0N2 Tel: (819) 997-2429 - TDD: 994-0423 FAX: (819) 994-0218 |
||
|
|
Metropolitan Place 99 Wyse Road, Suite 1410 Dartmouth, Nova Scotia B3A 4S5 Tel: (902) 426-7997 - TDD: 426-6997 FAX: (902) 426-2721 |
|
|
405 de Maisonneuve Blvd East 2nd Floor, Suite B2300 Montréal, Quebec H2L 4J5 Tel: (514) 283-6607 FAX: (514) 283-3689 |
||
|
55 St. Clair Avenue East, Suite 624 Toronto, Ontario M4T 1M2 Tel: (416) 952-9096 FAX: (416) 954-6343 |
||
|
Kensington Building 275 Portage Avenue, Suite 1810 Winnipeg, Manitoba R3B 2B3 Tel: (204) 983-6306 - TDD: 983-8274 FAX: (204) 983-6317 |
||
|
Cornwall Professional Building 2125 - 11th Avenue, Room 103 Regina, Saskatchewan S4P 3X3 Tel: (306) 780-3422 FAX: (306) 780-3319 |
||
|
10405 Jasper Avenue, Suite 520 Edmonton, Alberta T5J 3N4 Tel: (780) 495-3224 FAX: (780) 495-3214 |
||
| 530-580 Hornby Street Vancouver, British Columbia V6C 3B6 Tel: (604) 666-2111 - TDD: 666-0778 FAX: (604) 666-8322 |
||
| This document is available in alternative format upon request and may also be examined at the following Internet site: http://www.crtc.gc.ca | ||
| Secretary General | ||
- Date modified: