ARCHIVED - Broadcasting Decision CRTC 2002-256

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Broadcasting Decision CRTC 2002-256

Ottawa, 30 August 2002

John Elliott
Sault Ste. Marie, Ontario

Application 2002-0186-4
Public Notice CRTC 2002-25
15 May 2002

CFWJ-FM Sault Ste. Marie - Licence amendment
 pertaining to the distribution of advertising material


The Commission received an application by John Elliott to amend the condition of licence pertaining to the distribution of advertising material by CFWJ-FM Sault Ste. Marie, a low-power tourist information service, in order to increase the amount of advertising that the licensee may broadcast in each clock hour.


The existing condition of licence prohibits the licensee from broadcasting more than six minutes of advertising material in each clock hour. The applicant proposed to amend the condition of licence in order to broadcast a maximum of twelve minutes of advertising in each clock hour.


To support his application, the applicant stated that if he were allowed to broadcast more advertising he would be able to lower his advertising rates. The applicant considered that, with lower rates, his service would be more affordable to prospective clients and would consequently generate more advertising revenues, thus enabling him to fulfil his financial obligations and maintain his tourist information service in Sault Ste. Marie.


The Commission did not receive any intervention in connection with this application.


In the circumstances, the Commission considers that the applicant's request is reasonable. Accordingly, the Commission approves the application by John Elliott to amend the condition of licence pertaining to the distribution of advertising material by CFWJ-FM. The amended condition of licence will allow an increase in the amount of advertising from the current six minutes in each clock hour to a maximum of twelve minutes in each clock hour, and will read as follows:

2. The licensee must not broadcast more than twelve minutes per clock hour of advertising material.

Secretary General

This decision is to be appended to the licence. It is available in alternative format upon request, and may also be examined at the following Internet site:

Date Modified: 2002-08-30

Date modified: