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ARCHIVED -  Public Notice CRTC 1996-18

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Public Notice

Ottawa, 7 February 1996
Public Notice CRTC 1996-18
Canadian Broadcasting Corporation
CALL FOR APPLICATIONS FOR A BROADCASTING LICENCE TO CARRY ON A (TELEVISION) PROGRAMMING UNDERTAKING TO SERVE THE ALBERTA TELEVISION MARKETS INCLUDING CALGARY, LETHBRIDGE, EDMONTON AND RED DEER, ALBERTA
The Commission announces that it has received an application for a broadcasting licence to carry on a (television) programming undertaking to provide a television service to Calgary, with a rebroadcaster in Lethbridge and to Edmonton with a rebroadcaster in Red Deer.
In keeping with its usual procedure in such cases, the Commission hereby calls for applications from other parties wishing to obtain such a licence in the following Alberta television markets: Calgary, Lethbridge, Edmonton and Red Deer.
Persons interested in submitting an application for a broadcasting licence to carry on a television programming service to serve the above-noted areas are invited to file their application with the Commission on or before 8 March 1996, and to submit all necessary technical documentation to the Department of Industry by the same date.
It should be noted that in making this call, the Commission has not reached any conclusion with respect to the viability of such a service, nor should it necessarily be construed that the Commission will, by virtue of having called for applications, authorize such a service at this time.
In light of rapidly evolving industry conditions, the Commission will be concerned with the financial capability of the applicants and the viability of the proposed service.
Applicants will also be required to provide evidence which clearly demonstrates the demand and market for the proposed station(s) and service(s). Without restricting the scope of the issues to be considered, the following should be addressed:
1.  The contribution that the proposed service will make to achieving the objectives established in the Broadcasting Act and, in particular, to the production of local and regional programming.
2.  The expected audience of the proposed service and its impact on the audiences of existing programming undertakings operating in this respective region.
3.  The proposed expenditures and the means by which the applicant will foster, develop and provide exposure to Canadian talent, including local and regional talent.
4.  An indication of possible shared investment or co-operative program buying arrangements with Canadian or foreign broadcasters.
5.  An analysis of the markets involved and potential advertising revenues, taking into account the results of any survey undertaken supporting the estimates, as well as the impact on advertising revenues of existing television/radio stations operating in this respective region.
6.  A marketing plan, if any, for the development and distribution of the new service taking into account any potential for satellite distribution.
7.  Clear evidence of financial viability consistent with the requirements established in the applicant's financial estimates, including clear evidence of additional financing readily available should the estimated revenues not materialize.
The Commission also reminds applicants that they should conform with the eligibility requirements set out in the Consolidated Regulations of Canada, 1978, Chapter 376 (Eligible Canadian Corporations) and in P.C. 1985-2108 dated 27 June 1985 (Ineligibility to hold broadcasting licences).
The Commission will be holding a public hearing to consider applications received pursuant to this call. Further details related to such a hearing will be published at a later date.
A résume of each application will also be published in newspapers of general circulation within the area to be served.
The public will be given the opportunity to comment on any application by submitting written intervention(s) to the undersigned and by serving a true copy of the intervention(s) on the applicant(s) at least twenty (20) days before the date of the hearing.
Allan J. Darling
Secretary General

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