ARCHIVED - Public Notice CRTC 1995-172
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Public Notice |
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Ottawa, 12 October 1995
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Public Notice CRTC 1995-172
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Revision to the Commission's Policy Governing the Distribution of Pay Television Promotional Material by Cable Television Licensees
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Following the initial launch of pay television services in 1982, the Commission authorized cable licensees to distribute pay television promotional material (the barker channel), as a special programming service, subject to specified terms and conditions (see Decision CRTC 83-635).
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The Commission has decided to revise the specified terms and conditions for the distribution of pay television promotional material in order to allow the distribution of material that promotes the pay television service as a whole. The amendment consists of the insertion of the words "or services", where underlined below.
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Therefore, effective immediately, the Commission's authorization to distribute pay television promotional material will be subject to the following terms and conditions:
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* such material be limited to promotional programming, including previews, clips or trailers. No trailer shall exceed 10 minutes in duration and no full-length program shall be presented on this service;
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* access to this service be available on a non-discriminatory, equitable basis for the promotion of all pay and non-pay Canadian television services which a licensee is authorized to exhibit. In this respect, the Commission notes that the promotional material should be supplied to the licensee by the services distributor or its agent;
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* at least 50% of the time devoted each month to promotional material be used for the promotion of Canadian programs or services and that the suppliers and distributors will co-operate to ensure that this requirement is met. The Commission expects that such promotional material will be scheduled in a balanced manner throughout each broadcast day;
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* no fees be charged for the exhibition of this promotional service.
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The Commission will also expect licensees to ensure that all promotional material is of high quality and in good taste, taking into account the potential viewing audience at the time the promotion is aired. Licensees are also reminded that the community channel may not be used for this purpose.
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Allan J. Darling
Secretary General |
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- Date modified: