ARCHIVED - Decision CRTC 95-44
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Ottawa, 15 February 1995
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Decision CRTC 95-44
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Various locations in Canada
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Licence amendments for television programming undertakings concerning the airing of infomercials
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In Public Notice CRTC 1994-139 dated 7 November 1994, the Commission announced that it would be prepared to consider applications for licence amendments from licensees of private television programming undertakings who are interested in airing infomercials during the broadcast day.
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In that notice, the Commission stated that it would also expect licensees who air commercial messages that are 2 minutes or longer to adhere to the requirements concerning the identification of paid commercial programming as described in criterion 7.
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Further to queries made by various television broadcasters, the Commission hereby advises that criterion 7 applies to messages exceeding 2 minutes in length. A Public Notice clarifying the Commission's expectation in that respect will be issued in the near future.
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In Public Notice CRTC 1994-152 dated 16 December 1994, the Commission announced applications submitted in response to Public Notice CRTC 1994-139. The Commission approves the applications to amend the broadcasting licences for the television programming undertakings listed in the appendix to this decision by adding to each licence the following condition of licence:
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In addition to the 12 minutes of advertising material permitted by subsection 11(1) of the Television Broadcasting Regulations, 1987, the licensee may broadcast more than 12 minutes of advertising material in any clock hour in a broadcast day, in order to broadcast infomercials as defined in Public Notice CRTC 1994-139 and in accordance with the criteria contained in that public notice, as amended.
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The Commission acknowledges one intervention filed in opposition to the application by CFCF Inc. with respect to CFCF-TV and has noted the licensee's reply thereto.
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Allan J. Darling
Secretary General |
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APPENDIX / ANNEXE
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LICENSEE/ LOCATION/ UNDERTAKING/ APPLICATION NO./
TITULAIRE ENDROIT ENTREPRISE NUMÉRO DE DEMANDE |
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Quebec Region / Région du Québec
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CFCF Inc. Montréal CFCF-TV 942251000
Montréal CFJP-TV 942201500 Quebec City/ CFAP-TV 942200700 Québec |
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C.K.R.T.-T.V. Ltée Rivière-du-Loup CKRT-TV and its 942203100
transmitters/et ses émetteurs |
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Télé Inter-Rives Ltée Rivière-du-Loup CIMT-TV and its 942205600
transmitters/et ses émetteurs |
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Télévision MBS Inc. Rivière-du-Loup CFTF-TV and its 942204900
transmitters/et ses émetteurs |
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Western Canada / L'ouest du Canada
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CFCN Communications Calgary CFCN-TV 942303900
Inc. Lethbridge CFCN-TV-5 942304700 |
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Craig Broadcast Brandon CKX-TV 942308800
Systems Inc. |
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Monarch Broadcasting Medicine Hat CHAT-TV 942309600
Ltd. |
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