ARCHIVED -  Decision CRTC 95-438

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Ottawa, 13 July 1995
Decision CRTC 95-438
Rogers Cable T.V. Limited, on behalf of cable licensees controlled by Rogers
Ontario and British Columbia
Application to insert certain promotional material in the local availabilities of U.S. satellite services
Following Public Notice CRTC 1995-57 dated 13 April 1995, the Commission approves the applications listed in the appendix to this decision, for authority to alter the signal of U.S. satellite services for the insertion of promotional material in the local availabilities of those services by adding the following condition of licence:
 The licensee may, at its option, insert certain promotional material as a substitute for the "local availabilities" (i.e. non-Canadian advertising material) of non-Canadian satellite services. At least 75% of these local availabilities must be made available for use by licensed Canadian programming services for the promotion of their respective services, for the promotion of the community channel and for unpaid Canadian public service announcements. A maximum of 25% of the commercial availabilities may be made available for the promotion of discretionary programming services and packages, customer service information, channel realignments, cable FM service and additional cable outlets.
This amendment is consistent with the approach taken by the Commission in Decision CRTC 95-12 dated 18 January 1995.
The Commission reminds the licensee that it is not prepared to consider applications to use such availabilities for the broadcast of commercial advertising.
The Commission acknowledges the numerous interventions received in support of these applications and has noted the comments expressed therein and is satisfied with the licensee's reply to these concerns.
The Commission also acknowledges an intervention in opposition to this application and it is satisfied with the licensee's reply to the concerns regarding simultaneous substitution raised therein.
Allan J. Darling
Secretary General
Rogers Cablesystems Strathroy 950698100
St. Thomas 950699900
Tillsonburg 950700500
Woodstock 950701300
York 950702100
Rogers Cablesystems Collingwood 950704700
Georgian Bay Limited
Midland 950705400
Owen Sound 950706200
Rogers Cablesystems Huntsville 950707000
Huntsville Limited
Rogers Cablesystems Niagara Falls 950708800
Niagara Partnership
St. Catharines 950709600
Rogers Cablesystems North Bay 950710400
North Bay Limited
Rogers Cablesystems Ajax 950711200
Ontario Limited
Guelph 950712000
Hamilton 950713800
London 950714600
Peterborough 950715300
Sarnia 950716100
Toronto 950717900
Wallaceburg 950718700
Rogers Ottawa Limited/ Alexandria 950719500
Alfred 950720300
Arnprior 950721100
Beachburg 950722900
Bourget 950723700
Carp 950724500
Chalk River 950725200
Cobden 950726000
Deep River 950727800
Hawkesbury 950728600
Lancaster 950729400
Limoges 950730200
Maxville 950731000
Ottawa 950732800
Pakenham 950733600
Pembroke 950734400
Renfrew 950735100
St-Isidore-de-Prescott 950736900
British Columbia/Colombie-Britannique
Rogers Cablesystems Burnaby 950703900

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