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Ottawa, 16 August 1994
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Public Notice CRTC 1994-99
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Golden West Broadcasting Ltd.
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The Commission has received the following applications:
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PROPOSAL BY ROGERS CABLE TV LTD. TO INSERT PROMOTIONAL MATERIAL IN THE LOCAL AVAILS OF U.S. SATELLITE SERVICES
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The Commission has received applications by Rogers Cable TV Limited (Rogers) on behalf of all of the cable television undertakings controlled by Rogers (see below) to be permitted, by condition of licence, to alter the signals of U.S. satellite services for the insertion of promotional material in certain of the local avails of those services. U.S. cable companies may insert their own advertising or promotional material. Since this time is also available to Canadian cable operators, Rogers is proposing to use this opportunity for strictly promotional purposes.
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According to Rogers, the promotional material will be used to enhance consumer awareness of licensed Canadian conventional, specialty, pay and pay-per-view programming services. A minimum of 50% and not more than 66% of the avails will be used for this purpose, and access by licensed undertakings will be offered on a non-discriminatory basis. The remaining avails will be used to provide customer service information, publicize CRTC renewal and rate applications, promotion of the community channel, second outlets and other cable services, and Canadian public service announcements.
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Rogers has stated that "because of the nature of the proposed promotional material, it would not be traditional advertising; therefore, Rogers will not be competing with broadcasters for the sale of advertising.
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In Rogers' view, potential benefits include an enhanced understanding by subscribers of the services offered by Canadian licensees and the displacement of spill-over advertising contained in the U.S. eligible satellite services.
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Rogers proposes that the condition of licence be worded as follows:
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"At Rogers option, Rogers may insert and distribute, via the "local availabilities" of non-Canadian satellite specialty services, material promoting the services that Rogers provides. At least 50% but not more than 66% of the "local availabilities" on non-Canadian satellite specialty services will be available for use by licensed Canadian programming services to promote their respective services. The balance of the "local availabilities" will be used by Rogers to promote cable initiatives and services including the community channel. Any unused availabilities will be made available for the broadcast of Canadian Public Service Announcements. Access to the "local availabilities" of non-Canadian satellite specialty services will be on a non-discriminatory, equitable basis for all licensed Canadian programming services which Rogers is authorized to exhibit. Access will not be unreasonably withheld as long as Rogers is provided with appropriate and relevant promotional material that meets technical specifications. and Canadian Association of Broadcasters ("CAB") guidelines."
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ACROSS CANADA
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LICENSEE/TITULAIRE LOCALITY/ENDROIT, EXAMINATION OF
APPLICATION NO./ APPLICATIONS/EXAMEN
No DE DEMANDE DES DEMANDES
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Rogers Cable T.V. Limited Part of Metropolitan Rogers Cable T.V.
Toronto, Part of Limited
Mississauga, part of the 1 Valleybrook Drive/
Town of Milton, the City 1 promenade Valleybrook
of Brampton and part of 5th Floor/5ième étage
the Town of Caledon/ Don Mills, Ontario
Secteur du Toronto M3B 2S7
Métropolitain, secteur
de Mississauga, secteur
de la ville de Milton,
ville de Brampton et
secteur de la ville de
Caledon, Ontario
(932188600)
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Rogers Cable T.V. Limited Kitchener, Stratford and 85 Grand Crest Place/
area/et la région, 85 place Grand Crest
Brantford, Paris, Kitchener, Ontario
St. Mary's and surrounding
area/et la région
avoisinante, Ontario
(932189400)
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Rogers Cable T.V. Limited Part of London, Ontario 800 York Street/
(932190200) 800, rue York
London, Ontario
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Rogers Cable T.V. Limited Part of Hamilton and 695 Lawrence Road/
Stoney Creek/secteur 695 chemin Lawrence
d'Hamilton et Stoney Hamilton, Ontario
Creek, Ontario
(932191000)
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Rogers Cable T.V. Limited Newmarket, Bradford, 20 Gladman Ave./
Holland Landing, River 20 avenue Gladman
Drive Park, Sharon and Newmarket, Ontario
Part of West Gwillimbury,
Ontario (932192800)
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Rogers Cable T.V. Limited Cornwall and Area/et la 17 Pitt Street/
région, Ontario 17, rue Pitt
(932193600) Cornwall, Ontario
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Rogers Cable T.V. Limited Oshawa, Bowmanville, 301 Marwood Drive/
Whitby and/et Hampton, 301 promenade Marwood
Ontatio (932195900) Oshawa, Ontario
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Rogers Cable T.V. Limited Part of Metropolitan 78 Martin Ross Ave./
Toronto/Secteur du Toronto 78 avenue Martin Ross
Métropolitain, Ontario Downsview, Ontario
(932196900)
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Rogers Ottawa Limited/ Part of Ottawa, Vanier, 1810 St. Laurent Blvd./
Limitée Rockliffe Park, Gloucester, 1810 boul. St. Laurent
part of Nepean and parts of Ottawa, Ontario
the Rideau, Osgoode,
Cumberland and Russell
Townships/Secteur d'Ottawa,
Vanier, Rockliffe Park,
Gloucester, secteur de
Nepean et des secteurs des
cantons Rideau, Osgoode,
Cumberland et Russell,
Ontario (932194400)
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Rogers Cable T.V. Limited Vancouver, British Rogers Cantel Tower/
Columbia/(Colombie- Tour Rogers Cantel
Britannique) (932197700) Eaton Centre Metrotown
1600 - 4710 Kingsway
Burnaby, British
Columbia/(Colombie-
Britannique)
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Rogers Cable T.V. Limited Victoria, Saanich, 861 Cloverdale Avenue/
Esquimalt and/et Oak Bay, 861 avenue Cloverdale
British Columbia/ Victoria, British
(Colombie-Britannique) Columbia/
(932198500) (Colombie-Britannique)
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Rogers Cable T.V. Limited Coquitlam, Maple Ridge 1800 Kingsway Avenue/
and/et Mission, British 1800 avenue Kingsway
Columbia/(Colombie- Port Coquitlam, British
Britannique) (932199300) Columbia/(Colombie-
Britannique)
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Rogers Cable T.V. Limited New Westminster, Surrey, 10445-138th Street/
Abbotsford, Clearbrook 10445, 138ième rue
and/et Matsqui, British Surrey, British
Columbia/(Colombie- Columbia/(Colombie-
Britannique) (932200900) Britannique)
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31450 Marshall Road/
31450 chemin Marshall
Abbotsford, British
Columbia/(Colombie-
Britannique)
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Rogers Cable T.V. Limited Calgary (part of/secteur 3003 MacLeod Trail S.W./
de), Alberta 3003 sud-ouest, Macleod
(932201700) Trail
Calgary, Alberta
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PUBLIC PARTICIPATION / PARTICIPATION DU PUBLIC
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Intervention
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- submit your original written intervention to the Secretary General of the Commission (CRTC, Ottawa, K1A 0N2);
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IN ORDER TO BE CONSIDERED BY THE COMMISSION AND PLACED ON THE PUBLIC FILE,
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- your intervention should clearly identify the application and indicate whether you support or oppose the application, or if you propose changes to it, with facts and grounds therefor. In the event that the application is brought to the oral phase of a hearing it would be helpful to the Commission if you provide reasons why your written comments are not sufficient and an appearance is necessary;
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- a true copy MUST be sent to the applicant and a proof of such sending must accompany the original sent to the Commission;
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- the intervention must be received by the CRTC and by the applicant ON OR BEFORE the deadline date indicated below. The Commission cannot be held responsible for postal delays;
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- one may also communicate with the Commission
- by Telecopier: (819) 994-0218
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Your intervention will be considered by the Commission, and will form part of the public record of the proceeding without further notification to you, provided the procedure set out above has been followed. You will be contacted only if your submission raises procedural questions.
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DEADLINE FOR INTERVENTION:
20 September 1994
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Copy of any intervention filed to application(s) by the CBC must be sent to:
Canadian Broadcasting Corporation
c/o the Director of Corporate Affairs
1500 Bronson Avenue
P.O. Box 8478
Ottawa, Ontario
K1G 3J5
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EXAMINATION OF DOCUMENTS
DURING NORMAL OFFICE HOURS
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Documents are available upon publication
° at the local address provided in this notice;
° at the Commission's headquarters in Hull, Quebec and at the regional office directly involved (addresses provided below).
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Other CRTC regional offices will also make documents available upon request by interested parties (normal delay: 48 hours)
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Commission Headquarters
Central Building
Les Terrasses de la Chaudière
1 Promenade du Portage, Room 201
Hull, Quebec K1A 0N2
Tels: (819) 997-2429 - TDD 994-0423;
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Atlantic Regional Office
Suite 1007
Bank of Commerce Building
1809 Barrington Street
Halifax, Nova Scotia B3J 3K8
Tels: (902) 426-7997 - TDD 426-6997;
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Quebec Regional Office
Place Montréal Trust
1800 McGill College Avenue
Suite 1920
Montréal, Quebec H3A 3J6
Tels: (514) 283-6607 - TDD 283-8316;
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Ontario Regional Office
Standard Life Centre Suite 820
121 King Street West
Toronto, Ontario M5H 3T9
Tel: (416) 954-6273 - TDD 954-8420;
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Prairie Regional Office
Suite 1810
275 Portage Avenue
Winnipeg, Manitoba R3B 2B3
Tels: (204) 983-6306 - TDD 983-8274;
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Pacific and Northern Regional Office
Suite 1380, 800 Burrard Street
Vancouver, British Columbia
V6Z 2G7
Téls: (604) 666-2111 - TDD 666-0778
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Allan J. Darling
Secretary General
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