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Ottawa, 29 June 1993
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Public Notice CRTC 1993-98
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Toronto Radio Market Study
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The Commission announces today the release of a study which assesses, generally, the capacity of the Toronto market to support an additional radio service. The study was prepared by an independent consultant. Its conclusions represent the findings of the consultant. The general public is hereby invited to examine the findings of the study at the Commission's head office in the National Capital Region and at its regional offices in Halifax, Montréal, Toronto, Winnipeg and Vancouver.
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The CRTC undertook to commission such a market study last August, following its denial of applications by licensees of three FM programming undertakings in the Toronto area to use the FM frequency 99.1 MHz (see Decision CRTC 92-543 dated 6 August 1992). The Commission was not satisfied at the time that any of the three applications represented the best possible use of the valuable 99.1 MHz frequency, which had previously been occupied by CKO, and which remains the last frequency allocated for use in the Toronto area.
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Of the interventions submitted by the general public regarding the three applications in 1992, some 48 submissions were opposed to approval of any of them. A large number of these submissions were of the opinion that it would be in the public interest if the Commission were to deny the applications, and consider a full range of proposals that could lead to greater diversity among services available, and more fully meet the needs of communities in Toronto not currently served.
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At the time of its 1992 decision denying the three applications, the Commission was not prepared to issue a call for applications, recognizing both the general economic difficulties of the market and the fact that a recently authorized radio programming undertaking had yet to begin operations.
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Nevertheless, given the socio-cultural realities of the Toronto market, the Commission was determined, in the public interest, to ensure optimum use of the frequency, to provide greater diversity among radio services available in Toronto, and to meet the needs of local communities.
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Allan J. Darling
Secretary General
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