Cable, Satellite and Fibre TV (BDU) and Discretionary Programming
Future Viability: Mature
Making investments in new technology to retain TV subscribers.
- Cable, satellite and fibre TV (also known as broadcasting distribution undertakings or BDUs) and the programming services they offer remain profitable and viewing levels high
- These multi-channel, subscription TV services are the dominant video platform, but competition from online video services has resulted in erosion of BDU subscribers and revenues
- Declines are happening at a slower pace in the French-language market than in the English-language market, but are equally evident in both
Despite gloom-and-doom predictions that suggest the end of subscription TV is near, we expect that investments by BDUs in Internet-based distribution will help them evolve their service offering and face competition by online service providers. However, we also expect the number of discretionary programming services is likely to decline in the future due to a more competitive environment.
Read time: approx. 7 min