Online markets and program distribution models are constantly changing, which in turn impacts traditional program distribution models. In light of these shifts, it is difficult to divide program distribution models into clear-cut categories. In this report, we examine nine program distribution models and whether they are likely to be viable in the future. There are no hard timelines for these assessments, only general trajectories.
Some program distribution models show clear growth, an indication they will likely play a more important role in the future. Mature models are currently facing declines but will likely continue to evolve and remain viable. Some models are in decline due to considerable challenges and are not likely to remain viable.
The following is a summary of the overall conclusions for the future viability of each model.
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