In examining today’s marketplace and the direction in which it appears to be moving in the future, it is clear that the Internet has become essential to all Canadians, bringing global connectivity and making it part of people’s everyday lives. This new reality has significantly disrupted Canada’s audio and video marketplace—often in striking ways, though sometimes to varying degrees. Traditional media will be forced to evolve in response to this new reality.
The growth in broadband Internet — faster speeds, more data — is driven by video and audio consumption.
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