Future Viability: Growth
Upload, share and grow the audience.
- User-uploaded video platforms, principally YouTube, have carved out a niche market for free, often short-form content that often defies categorization
- Based on open platforms and revenue-sharing, this model continues to attract creators looking to find and grow their audience
This model has been around for well over a decade, and it is anticipated that it will continue to grow. Continued growth will depend on the platforms’ ability to monetize digital video advertising, make ongoing investments in data analytics and economically store and distribute the sheer volumes of video uploaded by users.
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