Canadian Radio-television and Telecommunications Commission
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Examples of eligible Canadian Content Development (CCD) parties and initiatives by category as described in CRTC Public Notice 2006-158, Commercial Radio Policy (the Policy)

The following are examples and guidance about the kinds of activities that have qualified in past, including some specific examples of parties and initiatives that have that a portion of their activities qualify for Canadian Content Development (CCD). These examples are grouped into the categories listed in paragraph 108 of the Policy.

This list replaces any list published prior to this date. This is not an exhaustive list.

All CCD initiatives must involve direct expenditures and must be allocated to the support, promotion, training and development of Canadian musical and spoken word talent, including journalists. Contributions must be claimed for the broadcast year in which they are made, regardless of the date the initiative occurs.

Not every activity associated with the listed parties or initiatives necessarily qualifies. It is the responsibility of licensees, when filing their annual financial returns, or applicants when filing applications for new licences or for transfers of ownership or control, to clearly link their contributions or proposed initiatives with the CCD policy. Proof of payment may include a cancelled cheque, a receipt and/or a letter from the third-party recipient to certify how the contribution was used.

It is incumbent upon the broadcaster to supply sufficient documentation to support the eligibility of their contribution(s). Failure to do so may result in the Commission finding a contribution ineligible and may affect a station’s compliance with regulatory obligations.
As a result of discussions at the most recent policy review, the Commission determined that allocations to Radio Starmaker Fund or Fonds RadioStar are only eligible in the context of applications to transfer the ownership or control of radio undertakings as stated in paragraph 106 of the Policy.

The following are examples of initiatives grouped by the categories used in the definition.

1. National, provincial, and territorial music industry associations (MIAs):

Also includes specific initiatives of third-party music advocacy associations (i.e. Canadian Independent Music Association (CIMA), ADISQ) to support emerging artists such as:

  1. Showcases at music festivals and conferences
  2. Professional development, seminars, training workshops on music related topics including new media
  3. Master classes with artists

The following have demonstrated in the past that a portion of their activities qualify for CCD funding:

The Canadian Academy of Recording Arts and Sciences (CARAS)
Alberta Music Industry Association (AMIA)
Canadian Society for the Recording Arts (CSRA)
Canadian Country Music Association (CCMA)
Gospel Music Association of Canada (GMA Canada)
Saskatchewan Recording Industry Association (SRIA)
Manitoba Audio Recording Industry Association (MARIA)
Music and Film in Motion (MFM)
Music BC
Music/Musique New Brunswick (MNB)
Music Nova Scotia (Music NS)
Music Newfoundland & Labrador (Music NL)
Music Yukon
Pacific Music Industry Association (Music BC)
Société professionnelle des auteurs et des compositeurs du Québec (SPACQ)

Types of initiatives/costs considered ineligible
General contributions to third party music advocacy associations such as CIMA and ADISQ for general operating and administrative costs.
General costs associated with putting on a conference/music festival by a music association

 

2. Schools and educational institutions that are (1) accredited by provincial authorities; (2) benefit students of music and journalism by way of (a) scholarships or (b) the purchase of musical instruments:

Contributions in this category may include the support of specific music training/educational classes, clinics, master classes, artists in residence for development of musical and journalist skills.

The following have demonstrated in the past that a portion of their activities qualify for CCD funding:

Cégep Beauce-Appalaches (QC)
Conservatoire de musique de Gatineau (QC)
Englehart Public School (ON)
Fanshawe College (ON)
Hartland High School (NB)
Henry Grube Education Centre (Kamloops, BC
Lethbridge Community College (AB)
St-Francis Xavier University (NS)
University of Manitoba (MB)

Types of initiatives/costs considered ineligible

Broadcasting courses including broadcast journalism courses

The general administrative and operating costs required to operate a music school

3. Initiatives, including talent contests, for the production and promotion of Canadian local music and local musical artists, particularly emerging artists.

The following are examples of eligible activities specific to this category.  In instances where prize money or a contribution is awarded by the broadcaster directly to an artist (and not through a third-party), documentation to demonstrate the eligibility of the contribution must be submitted to the Commission. 1

  • Talent contest (singing, songwriter, “battle of the bands” type events)
  • Promotional material to promote artists performing at a music festival/concert/event but funding must go through a third party to manage/oversee advertising. 
  • Prize money to be awarded to winners of music competitions
  • Initiatives using new media to promote emerging talent to listeners as well as radio stations; online battle of the bands and online promotional/advertising material for musicians.

The following have demonstrated in the past that a portion of their activities qualify for CCD funding:

Canadian Chinese Song-Writers Quest (BC & AB) Cégeps en spectacle (QC)
Country Star Search (Global Country Rising Star program) (AB)
Francouvertes (QC)

Types of initiatives/costs considered ineligible

Entertainment reports broadcast on radio stations

Costs associated with the normal operations of a station (i.e. Program host salary, overtime, street teams)

Station staff training, staff recruitment on behalf of a station

Local, regional and national musical initiatives

  • Production of music video and audio recordings of artists to be used to promote the artists and their works on various communication platforms. Please note that the production of the recording must be performed by a third-party and not the broadcaster’s own studio or employees
  • Contributions to third-party organizations to produce websites, social media and promotional materials for emerging artists (i.e. for the purposes of music competitions to allow the public to vote for their favourite artist.)
  • Costs associated with providing training and/or promotional opportunities for emerging artists

The following have demonstrated in the past that a portion of their activities qualify for CCD funding:

  • Mega Music Canada

Orchestras & Symphonies

  • Support of local youth orchestras for vocal, instrumental training, purchase of musical instruments.
  • Contributions to orchestras towards the costs of concert performances

The following have demonstrated in the past that a portion of their activities qualify for CCD funding:

Kamloops Symphony Orchestra (BC)
National Youth Orchestra of Canada (NYOC) (ON)
Orchestre symphonique des jeunes de Montréal (QC)
Orchestre Symphoniques des Jeunes de Lévis (QC)
Orchestra London (ON)
Toronto Symphony Orchestra (ON)
Vancouver Island Symphony (BC)

Choirs

Queens County Girls Choir (NS)
Amadeus Choir (Toronto, ON)
Moose Jaw Children's Choir & Festival Choir (AB)
Chœur philharmonique du Nouveau Monde (ON)

 

Festivals and concert series

The following have demonstrated in the past that a portion of their activities qualify for CCD funding:

Blueberry Bluegrass and Country Music Society Festival (AB)
Burlington Sound of Music Festival (ON)
Festival d'été de Québec (QC)
Festival International de Jazz de Montréal (QC)
Rendez-Vous country de Bathurst (NB)
Festival Nelson (BC)
Hillside Festival (ON)
Limestone City Blues Festival (ON)
Nanaimo Blues Festival Society (BC)
Oilsands Rotary Music Festival (AB)
Twin Rivers Music Festival (SK)
World Stage Festival (ON)

Types of initiatives/costs considered ineligible

Prizes and contributions to emerging artists that are not directly related to the development of Canadian Content (i.e. car rental costs for a year)

Internship programs where the internship is to be hosted by a licensee

Awards shows & conferences

  • Sponsorship of televised award shows – performance fees for Canadian artists performing at the show.  Travel expenses for performing artists are also eligible.
  • Sponsorship of a musical act to attend national and international music performed at competitions particularly for emerging artists.

The following have demonstrated in the past that a portion of their activities qualify for CCD funding:

L’ADISQ (le Gala)
East Coast Music Association (East Coast Music Awards)
Indian Art-I-Crafts
JUNOs
Canadian Music Week (CMW)
Canadian Country Music Awards
North by Northeast (NXNE)
Halifax Pop Explosion

Foundations

Fondation Wilfrid-Pelletier (QC)

 

Other music initiatives

  • Artist fees to perform at a charity benefit that may or may not be related to music (i.e. hospital foundation)

4. Independent parties dedicated to producing new spoken word content that would otherwise not be produced for broadcast

This category was developed subsequent to the 2006 policy to permit contributions for the development of spoken word programming for which exclusive rights will not be granted on the basis of CCD funding. Licensees must demonstrate that their contributions to this category must be incremental to regular operational and programming costs. One example could be the sponsorship of a comedy talent showcase organized by a third-party featuring Canadian performers in a public venue with an audience where the performances are recorded by the third party with the intention of making the recording (in-whole or in-part) available for radio broadcast. The rights to air the content must not be exclusive to a single broadcaster.

The following have demonstrated in the past that a portion of their activities qualify for CCD funding:

Media BemBem’s Canadian Country Spotlight

Types of initiatives/costs considered ineligible
Expenses associated with regular, ongoing station programming and/or operations “

5. Audio content initiatives further advancing the fulfillment of specific objectives of the Canadian broadcasting system as outlined in the Act such as community radio fund, Native radio and other specialized audio broadcasting services dedicated to the particular needs and interests of children, Aboriginal peoples, and persons with disabilities

Production of a radio program by a third-party, not for the exclusive use of one broadcaster and to be made available to any interested broadcaster.

Initiatives to fund the creation of community and/or native radio programming, programming geared to children and to make radio content accessible to persons with disabilities.

The following have demonstrated in the past that a portion of their activities qualify for CCD funding:

Community Radio Fund of Canada (amount over and above the regulatory minimum)
Fondation Radio Enfant

VoicePrint - National Broadcasting Reading Services / Vues et Voix
Native radio initiatives

Those with questions regarding the eligibility of parties or initiatives may contact Lynn Asselin, Senior Analyst, Radio Policy and Applications 819-997-0184 or lynn.asselin@crtc.gc.ca


[1] If tickets are sold to an event being sponsored by a broadcaster for CCD purposes, any profits from the event must be deducted from the total CCD contribution. As an option, the broadcaster may remit any proceeds from the event to the performers or an eligible initiative.