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Ottawa, 8 December 1993
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Decision CRTC 93-729
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Melvin A. Stevenson, on behalf of a company to be incorporated
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Drayton Valley, Alberta- 920221900
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Following a Public Hearing in Vancouver beginning on 4 October 1993, the Commission approves the application for a broadcasting licence for an English-language FM radio programming undertaking at Drayton Valley on the frequency 92.9 MHz, channel 225, with an effective radiated power of 7,400 watts.
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The Commission will issue a licence expiring 31 August 2000, subject to the conditions specified in this decision and in the licence to be issued.
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This authority will only be effective and the licence will only be issued at such time as the Commission receives documentation establishing that the company has been incorporated in accordance with the application in all material respects.
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The Commission notes that Drayton Valley meets the criteria for a single station market, as defined in Public Notice CRTC 1993-121. The proposed station will operate in the Group 1 (Pop, Rock and Dance) musical format and will provide the first local radio service available in this community. The Commission notes in this regard the intervention submitted by Manny Deol, Drayton Valley Town Manager, expressing support for the new local service proposed by the applicant and noting the advantages it will bring to the community. It is a condition of licence that the applicant adhere to the guidelines on gender portrayal set out in the Canadian Association of Broadcasters' (CAB) "Sex-Role Portrayal Code for Television and Radio Programming", as amended from time to time and approved by the Commission.
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It is also a condition of licence that the licensee adhere to the provisions of the CAB's "Broadcast Code for Advertising to Children", as amended from time to time and approved by the Commission.
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In Public Notice CRTC 1992-59 dated 1 September 1992 and entitled "Implementation of an Employment Equity Policy", the Commission announced that the employment equity practices of broadcasters would be subject to examination by the Commission. It encourages the applicant to consider employment equity issues in its hiring practices and in all other aspects of its management of human resources.
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The Commission reaffirms the particular importance it attaches to the development of Canadian talent. As noted by the Commission at the hearing, the contributions it expects of individual stations will vary depending upon their financial capacity. Moreover, the Commission is of the view that contributions need not necessarily involve direct expenditures in order to be effective. It considers that all licensees have a vital responsibility and role to play in supporting the development of Canadian talent. This point was emphasized in an intervention to the application submitted by Michael P. Hermansen of Breton, Alberta.
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Accordingly, the Commission encourages the licensee to develop Canadian talent initiatives of a nature and scale that the station may practicably implement upon commencing operations, and to introduce direct cost contributions in this regard once the station achieves a positive operating income, the profit before interest and tax (PBIT) index being the primary profitability indicator.
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The Department of Communications (DOC) has advised the Commission that this application is conditionally technically acceptable, and that a Broadcasting Certificate will only be issued once it has been determined that the proposed technical parameters will not create any unacceptable interference with aeronautical NAV/COM services.
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In accordance with subsection 22(1) of the Broadcasting Act, the Commission will only issue the licence, and the authority granted herein may only be implemented, at such time as written notification is received from the DOC that its technical requirements have been met, and that a Broadcasting Certificate will be issued.
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It is a condition of licence that construction of this undertaking be completed and that it be in operation within twelve months of the date of receipt of the DOC notification referred to in the preceding paragraph or, where the applicant applies to the Commission within this period and satisfies the Commission that it cannot complete implementation before the expiry of this period and that an extension is in the public interest, within such further period of time as is approved in writing by the Commission.
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Allan J. Darling
Secretary General
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