Pay and Specialty - The Pet Network

Individual Pay, Pay-per-view, Video-on-demand and Specialty Services - Financial Summary 2011-2015

Table of Contents

Undertaking # Service Name Licensee Licensee Ultimate Owner Type Year
305424822 The Pet Network Stornoway Communications Limited Partnership Smith, Vincent & Co. Ltd. Specialty (category B service) 2015

Revenue ($)
2011 2012 Var % 2013 Var % 2014 Var % 2015 Var % CAGR (%)
Residential/bulk/SMATV subscriber revenue
DTH revenue
Local advertising revenue
National advertising revenue
Other revenue
Total Revenue 690,726 1,525,065 120.79 2,096,234 37.45 813,258 -61.20 267,907 -67.06 -21.1

Expenses ($)
2011 2012 Var % 2013 Var % 2014 Var % 2015 Var % CAGR (%)
Programming and Production 951,445 1,854,513 94.92 2,241,917 20.89 1,161,423 -48.20 601,732 -48.19 -10.8
Technical
Sales and Promotion
Administration and General
Total Expenses

Performance ($)
2011 2012 Var % 2013 Var % 2014 Var % 2015 Var % CAGR (%)
Operating Income
Depreciation
P.B.I.T.
Interest Expense
Adjustments - Gain (Loss)
Pre-tax Profit

Canadian Programming Expenses ($)
2011 2012 Var % 2013 Var % 2014 Var % 2015 Var % CAGR (%)
Acquisition of rights 633,729 1,418,960 123.91 1,630,561 14.91 127,909 -92.16 561,630 339.09 -3.0
Script & concept 0 0 0 0 0
Filler Programming + Program Production 163,440 193,845 18.60 398,211 105.43 857,613 115.37 0 -100.00 -100.0
Investment in Programming 0 0 0 0 0
Total Canadian Programming 797,169 1,612,805 102.32 2,028,772 25.79 985,522 -51.42 561,630 -43.01 -8.4
Canadian Programming/Revenue (%) 115.41 105.75 96.78 121.18 209.64

Staff
2011 2012 Var % 2013 Var % 2014 Var % 2015 Var % CAGR (%)
Total Remuneration ($)
Average Staff Count
Avg Remuneration ($)

Subscribers
2011 2012 Var % 2013 Var % 2014 Var % 2015 Var % CAGR (%)
Subscribers

Profitability (%)
2011 2012 Var % 2013 Var % 2014 Var % 2015 Var % CAGR (%)
Operating Margin
P.B.I.T. Margin
Pre-tax Margin

CAGR = Compound Annual Growth Rate

DTH = Direct-to-Home

SMATV = Satellite Master Atenna Television

P.B.I.T. = Profit Before Interest and Tax

Var = Variation

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