Casa - (formerly Les idées de ma maison)

Pay & Specialty – Financial Summary 2010-2014

Table of Contents

Undertaking # Service Name Licensee Licensee Ultimate Owner Type Year
535421276 Casa - (formerly Les idées de ma maison) Groupe TVA inc. Les Placements Péladeau inc. Specialty (category B service) 2014

Revenue ($)
2010 2011 Var % 2012 Var % 2013 Var % 2014 Var % CAGR (%)
Residential/bulk/smatv subscriber revenue 1,672,628 1,905,717 13.94 2,745,218 44.05 3,379,356 23.10 3,631,970 7.48 21.4
DTH revenue 1,389,919 1,528,037 9.94 1,628,960 6.60 1,760,153 8.05 2,008,437 14.11 9.6
Local advertising revenue 0 0 n/a 0 n/a 0 n/a 0 n/a n/a
National advertising revenue 807,911 1,467,686 81.66 2,441,385 66.34 2,740,094 12.24 3,455,632 26.11 43.8
Other revenue 47,430 132,308 178.95 238,917 80.58 214,486 -10.23 262,561 22.41
Total Revenue 3,917,888 5,033,748 28.48 7,054,480 40.14 8,094,089 14.74 9,358,600 15.62 24.3

Expenses ($)
2010 2011 Var % 2012 Var % 2013 Var % 2014 Var % CAGR (%)
Programming and Production 3,459,444 4,294,915 24.15 5,698,621 32.68 6,263,263 9.91 6,714,111 7.20 18.0
Technical 350,181 421,779 20.45 667,878 58.35 577,907 -13.47 286,387 -50.44 -4.9
Sales and Promotion 464,243 794,416 71.12 739,343 -6.93 1,101,675 49.01 703,965 -36.10 11.0
Administration and General 271,472 274,908 1.27 143,565 -47.78 238,199 65.92 371,881 56.12 8.2
Total Expenses 4,545,340 5,786,018 27.30 7,249,407 25.29 8,181,044 12.85 8,076,344 -1.28 15.5

Performance ($)
2010 2011 Var % 2012 Var % 2013 Var % 2014 Var % CAGR (%)
Operating Income -627,452 -752,270 -194,927 -86,955 1,282,256
Depreciation 23,272 100,000 329.70 100,000 0.00 100,000 0.00 100,000 0.00 44.0
P.B.I.T. -650,724 -852,270 -294,927 -186,955 1,182,256
Interest Expense 127,730 200,000 56.58 156,417 -21.79 160,623 2.69 127,555 -20.59
Adjustments - Gain (Loss) 0 0 n/a 0 n/a 0 n/a 0 n/a
Pre-tax Profit -778,454 -1,052,270 -451,344 -347,578 1,054,701

Canadian Programming Expenses ($)
2010 2011 Var % 2012 Var % 2013 Var % 2014 Var % CAGR (%)
Acquisition of rights 2,014,939 3,660,265 81.66 4,939,380 34.95 5,390,726 9.14 5,800,387 7.60 30.3
Script & concept 0 0 n/a 0 n/a 0 n/a 0 n/a n/a
Filler Programming + Program Production 0 0 n/a 0 n/a 0 n/a 0 n/a n/a
Investment in Programming 0 0 n/a 0 n/a 0 n/a 0 n/a n/a
Total Canadian Programming 2,014,939 3,660,265 81.66 4,939,380 34.95 5,390,726 9.14 5,800,387 7.60 30.3
Canadian Programming/Revenue (%) 51.43 72.71 70.02 66.60 61.98

Staff ($)
2010 2011 Var % 2012 Var % 2013 Var % 2014 Var % CAGR (%)
Total Remuneration 113,997 253,590 122.45 320,982 26.58 172,935 -46.12 103,533 -40.13 -2.4
Total Staff Count 1 3 200.00 3 0.00 2 -33.33 2 0.00
Avg Remuneration 113,997 84,530 -25.85 106,994 26.58 86,468 -19.18 51,767 -40.13 -17.9

Subscribers
2010 2011 Var % 2012 Var % 2013 Var % 2014 Var % CAGR (%)
Subscribers 585,505 700,067 19.57 811,338 15.89 924,632 13.96 1,068,662 15.58 16.2

Profitability (%)
2010 2011 Var % 2012 Var % 2013 Var % 2014 Var % CAGR (%)
Operating Margin -16.0 -14.9 -2.8 -1.1 13.7
P.B.I.T. Margin -16.6 -16.9 -4.2 -2.3 12.6
Pre-tax Margin -19.9 -20.9 -6.4 -4.3 11.3
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