Lifetime (formerly Showcase Diva)

Pay & Specialty – Financial Summary 2010-2014

Table of Contents

Undertaking # Service Name Licensee Licensee Ultimate Owner Type Year
305425002 Lifetime (formerly Showcase Diva) Showcase Television Inc. Shaw Communications Inc. Specialty (category B service) 2014

Revenue ($)
2010 2011 Var % 2012 Var % 2013 Var % 2014 Var % CAGR (%)
Residential/bulk/smatv subscriber revenue 3,697,545 3,953,437 6.92 6,028,656 52.49 6,761,852 12.16 7,278,165 7.64 18.5
DTH revenue 4,118,639 4,058,800 -1.45 3,287,677 -19.00 3,430,643 4.35 3,233,295 -5.75 -5.9
Local advertising revenue 0 0 n/a 0 n/a 0 n/a 0 n/a n/a
National advertising revenue 6,508,740 6,881,979 5.73 8,176,657 18.81 11,973,957 46.44 11,235,222 -6.17 14.6
Other revenue 0 0 n/a 0 n/a 0 n/a 0 n/a
Total Revenue 14,324,924 14,894,216 3.97 17,492,990 17.45 22,166,452 26.72 21,746,682 -1.89 11.0

Expenses ($)
2010 2011 Var % 2012 Var % 2013 Var % 2014 Var % CAGR (%)
Programming and Production 4,085,282 5,872,974 43.76 4,246,471 -27.69 6,765,189 59.31 9,390,146 38.80 23.1
Technical 703,572 674,770 -4.09 663,996 -1.60 648,410 -2.35 727,646 12.22 0.8
Sales and Promotion 979,764 575,942 -41.22 986,029 71.20 1,454,500 47.51 676,609 -53.48 -8.8
Administration and General 980,652 1,069,484 9.06 912,661 -14.66 2,134,677 133.90 2,808,975 31.59 30.1
Total Expenses 6,749,270 8,193,170 21.39 6,809,157 -16.89 11,002,776 61.59 13,603,376 23.64 19.2

Performance ($)
2010 2011 Var % 2012 Var % 2013 Var % 2014 Var % CAGR (%)
Operating Income 7,575,654 6,701,046 10,683,833 11,163,676 8,143,306
Depreciation 0 0 n/a 1,827 n/a 0 -100.00 0 n/a n/a
P.B.I.T. 7,575,654 6,701,046 10,682,006 11,163,676 8,143,306
Interest Expense 2,126,476 1,362,341 -35.93 9,867 -99.28 9,315 -5.59 1,253 -86.55
Adjustments - Gain (Loss) 0 0 n/a 0 n/a 0 n/a 0 n/a
Pre-tax Profit 5,449,178 5,338,705 10,672,139 11,154,361 8,142,053

Canadian Programming Expenses ($)
2010 2011 Var % 2012 Var % 2013 Var % 2014 Var % CAGR (%)
Acquisition of rights 77,492 165,719 113.85 312,050 88.30 320,515 2.71 317,725 -0.87 42.3
Script & concept 0 0 n/a 0 n/a 0 n/a 0 n/a n/a
Filler Programming + Program Production 302,235 337,535 11.68 356,609 5.65 371,166 4.08 456,859 23.09 10.9
Investment in Programming 0 0 n/a 0 n/a 0 n/a 0 n/a n/a
Total Canadian Programming 379,727 503,254 32.53 668,659 32.87 691,681 3.44 774,584 11.99 19.5
Canadian Programming/Revenue (%) 2.65 3.38 3.82 3.12 3.56

Staff ($)
2010 2011 Var % 2012 Var % 2013 Var % 2014 Var % CAGR (%)
Total Remuneration 701,059 788,618 12.49 1,021,030 29.47 979,492 -4.07 1,476,678 50.76 20.5
Total Staff Count 9 10 11.11 12 20.00 11 -8.33 16 45.45
Avg Remuneration 77,895 78,862 1.24 85,086 7.89 89,045 4.65 92,292 3.65 4.3

Subscribers
2010 2011 Var % 2012 Var % 2013 Var % 2014 Var % CAGR (%)
Subscribers 2,873,847 4,366,238 51.93 4,341,904 -0.56 4,193,191 -3.43 4,024,923 -4.01 8.8

Profitability (%)
2010 2011 Var % 2012 Var % 2013 Var % 2014 Var % CAGR (%)
Operating Margin 52.9 45.0 61.1 50.4 37.4
P.B.I.T. Margin 52.9 45.0 61.1 50.4 37.4
Pre-tax Margin 38.0 35.8 61.0 50.3 37.4
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