Juicebox (formerly PunchMuch)

Pay & Specialty – Financial Summary 2010-2014

Table of Contents

Undertaking # Service Name Licensee Licensee Ultimate Owner Type Year
405426322 Juicebox (formerly PunchMuch) Bell Media Inc. BCE Inc. Specialty (category B service) 2014

Revenue ($)
2010 2011 Var % 2012 Var % 2013 Var % 2014 Var % CAGR (%)
Residential/bulk/smatv subscriber revenue 404,983 351,472 -13.21 308,293 -12.29 317,095 2.86 353,570 11.50 -3.3
DTH revenue 235,666 266,513 13.09 262,649 -1.45 275,209 4.78 269,638 -2.02 3.4
Local advertising revenue 0 0 n/a 0 n/a 0 n/a 0 n/a n/a
National advertising revenue 429 0 -100.00 0 n/a 0 n/a 0 n/a -100.0
Other revenue 135,555 100,033 -26.20 22,208 -77.80 -5,000 -122.51 -5,000 0.00
Total Revenue 776,633 718,018 -7.55 593,150 -17.39 587,304 -0.99 618,208 5.26 -5.5

Expenses ($)
2010 2011 Var % 2012 Var % 2013 Var % 2014 Var % CAGR (%)
Programming and Production 99,024 93,931 -5.14 79,351 -15.52 59,974 -24.42 48,315 -19.44 -16.4
Technical -21,681 13,894 -164.08 11,501 -17.22 11,107 -3.43 11,274 1.50 #ERROR
Sales and Promotion 9,115 11,397 25.04 6,602 -42.07 2,545 -61.45 668 -73.75 -48.0
Administration and General 61,519 60,600 -1.49 37,861 -37.52 31,425 -17.00 31,800 1.19 -15.2
Total Expenses 147,977 179,822 21.52 135,315 -24.75 105,051 -22.37 92,057 -12.37 -11.2

Performance ($)
2010 2011 Var % 2012 Var % 2013 Var % 2014 Var % CAGR (%)
Operating Income 628,656 538,196 457,835 482,253 526,151
Depreciation 119,724 148,193 23.78 108,197 -26.99 8,143 -92.47 8,885 9.11 -47.8
P.B.I.T. 508,932 390,003 349,638 474,110 517,266
Interest Expense 0 0 n/a 0 n/a 0 n/a 0 n/a
Adjustments - Gain (Loss) -18,411 -18,127 -1.54 -38,837 114.25 -40,709 4.82 -39,907 -1.97
Pre-tax Profit 490,521 371,876 310,801 433,401 477,359

Canadian Programming Expenses ($)
2010 2011 Var % 2012 Var % 2013 Var % 2014 Var % CAGR (%)
Acquisition of rights 0 0 n/a 0 n/a 0 n/a 0 n/a n/a
Script & concept 0 0 n/a 0 n/a 0 n/a 0 n/a n/a
Filler Programming + Program Production 0 0 n/a 42,862 n/a 48,105 12.23 40,979 -14.81 n/a
Investment in Programming 0 0 n/a 0 n/a 0 n/a 0 n/a n/a
Total Canadian Programming 0 0 n/a 42,862 n/a 48,105 12.23 40,979 -14.81 n/a
Canadian Programming/Revenue (%) 0.00 0.00 7.23 8.19 6.63

Staff ($)
2010 2011 Var % 2012 Var % 2013 Var % 2014 Var % CAGR (%)
Total Remuneration 60,989 49,304 -19.16 20,925 -57.56 0 -100.00 0 n/a -100.0
Total Staff Count 1 1 0.00 1 0.00 0 -100.00 0 n/a
Avg Remuneration 60,989 49,304 -19.16 20,925 -57.56 n/a n/a n/a n/a n/a

Subscribers
2010 2011 Var % 2012 Var % 2013 Var % 2014 Var % CAGR (%)
Subscribers 273,502 282,795 3.40 283,352 0.20 271,893 -4.04 253,102 -6.91 -1.9

Profitability (%)
2010 2011 Var % 2012 Var % 2013 Var % 2014 Var % CAGR (%)
Operating Margin 80.9 75.0 77.2 82.1 85.1
P.B.I.T. Margin 65.5 54.3 58.9 80.7 83.7
Pre-tax Margin 63.2 51.8 52.4 73.8 77.2
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