The Martels: Did a TV commercial just cut off your favourite show?
Did a TV commercial just cut off your favourite show?
You’re in the middle of watching the big game, or maybe your favourite awards show ceremony when suddenly something goes terribly wrong. The live show cuts to a commercial and you miss the big moment. Touchdown? Who knows? And the winner is? Who knows? Not you. Simultaneous substitution mistakes can be irritating, but simsub itself is necessary to provide broadcasters with the financial support they need to offer high quality programming to Canadians.
That said, there are regulations in place to ensure that simsub implementation is done flawlessly. So if you spot a simsub error, contact your service provider to voice your concerns.
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